The campaign, conceived by Binay Ranjan Sen, an Indian civil servant who assumed leadership of the FAO in 1956, resulted in the largest ever joint issue of stamps to date, with 153 countries participating.
Binay Ranjan Sen was the first head of a UN agency from a developing country. His vision was to transform FAO from a data-focused research group into something reformative: a development agency and the Freedom from Hunger campaign was part of that effort.
Sen conceived of the worldwide campaign against hunger and malnutrition, bringing together UN agencies, governments, NGOs, private business and millions of individuals to seek solutions and raise awareness around the issue. The Freedom from Hunger campaign pioneered an integrated approach to development cooperation that is taken for granted today.
India has come a long way since 1945 when it became one of the founding members of FAO as a low-income food-deficient country. Today India is not only self-sufficient in rice and wheat, it also exports a range of food products and at any given time has up to 60 million tonnes of food grain buffer stocks! In this journey of success, FAO has been a staunch partner since 1948, when FAO operations in India first began.